Get your website noticed by consumers who are keen to splurge when COVID restrictions ease. Book a FREE SEO AUDIT and 1-hour strategy session to find out how to whip your site into shape. Lockdown has been tough on small businesses – particularly in NSW, Victoria and the ACT. But stay-at-home orders are expected to ease soon, which is good news for companies across Australia. Consumers who are...
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If you are like many business owners, trying to get your mind around link building tactics can leave you thinking, "Perhaps it's better to not do anything at all!". You may have come across many deceptive practices referred to in the SEO industry as "black hat". You may even have received dozens of e-mails or calls from overseas companies promising to buy you hundreds and...
Read MoreIt's official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That's what I'm going to dive into in this article. Brief History of Penguin Google's search algorithms collate a bunch of signals in order to rank web content...
Read MoreIt's official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site going to be penalised? What this "integration" means at a high level Google's search algorithms collate a...
Read MoreNowadays to be #1 in Google is not longer enough to be successful. To attract your customers and to persuade them to buy from you is not enough either. To be really successful your products have to become an essential part of customers’ life. To do it you have to implement holistic marketing strategies. The more holistic is your marketing approach the stronger is your...
Read MoreIn a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the topic of doing SEO for high information biased niches. The topic is broad and a comprehensive...
Read MoreThere is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: "Gentlemen, this is a football" He talked about its size and shape, how it can be kicked,...
Read MoreRecently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he's an authority in the space from Google) he advised someone to "test it with a small part of your site & see how it works out with your...
Read MoreHashtags are an integral to the way we communicate online, and it’s important to know how to use them. Tonight Show Hashtags: #AwkwardBreakup http://youtu.be/sK7wMEgklpE On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and track discussion topics based on those keywords. So, if you wanted to post about the...
Read MoreWhy would your business want to use social media? Because if it’s done right, it works. You can generate leads through all the major social networking sites, helping you to attract more customers who you can impress by providing a personal touch, building relationships and driving loyalty. All of this can be accomplished at a low cost without sacrificing quality. Still not convinced? Here are four reasons...
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