Getting your site optimised for search engines can be a really exciting and promising development in your business marketing strategies. Unfortunately, it’s not something that shoots out results overnight, and it’s part of a much larger process involving many different avenues and parties. So the question is, how long can you realistically expect to wait before you start seeing something? The Ranking Process Before we run through...
Read MoreNow that I feel link building has been substantially (not including the advanced strategies of course but enough to fill up a blog post series), it is time to look at what makes good on page SEO. On page SEO is very important and is perhaps the easiest aspect of an SEO campaign to get to a satisfactory level. I will go through the top 5 items...
Read MoreAfter reviewing my last few blog posts, I have realised that I neglected to mention a few more of the most the important factors of successful link building. By far the most crucial element when linking from another website is the anchor text - the (usually blue, usually underlined) text that a user actually clicks on to reach your website. For SEO purposes, having a link...
Read MoreWelcome to the third and possibly final chapter of my educational link building series. If you have read the first two posts, you might have come to the conclusion that many of these techniques are relatively simple. The final points that I want to make are slightly more advanced, and ultimately more time consuming, but at the end of the day they will also be...
Read More2011 is another new year, and you are probably wondering what has the search engines have in store for us. Let's take a look at some trends for 2011. Change As many philisophers say, 'The only thing that is constant is change'. This applies to search engines as well, and definately to Google. During 2010, Google made numerous changes, from the modification of algorithms to the addition of more...
Read MoreI’m back again to guide you through the wonderful world or link building! To quickly recap what was said last week: Industry related links are better than non-industry related links. Directories aren’t as good as they were, but still vital in any link building campaign. Forums are a good source of links, but you need to remember to act like a consumer. There are still a number of places...
Read MoreIt’s official: the organic search results for Yahoo! will this month be entirely replaced by the organic search results for Bing. The change represents the latest effort of Yahoo and Microsoft, the two companies behind the second and third most popular English language search engines, to make a dent in the market share of industry leader Google. The merging of Yahoo! and Bing’s search results went...
Read MoreAs an SEO consultant I know the importance of links, but what are they and what is the best way to go about getting more? This is an age old question in the SEO industry with many different opinions and views. Unfortunately some are more right than others. In this post I will refer to only external links, and leave internal linking structure for later discussion. This is...
Read MoreDomain and URL Structure - SEO Module #2 Rand Fishkin of SEOMoz created the below image some time ago. In my experience it is still very valid and is a reasonable model to follow. Today I will be showing you the best domain and URL structures for SEO. To kick this bad boy off, the definitions of URL structure and Domain structure are: Domain Structure: The hierarchical placement of...
Read MoreIn a recent post I covered the first part of "Introduction to Search Engine Optimisation", a brief rundown of the 4 basic categories which search engines consider when calculating a ranking. Content Links Age Pages In Part 2, I will cover the recent changes in Google's algorithm, how to use this knowledge effectively, and the difference between text and images from an SEO perspective. Google Caffeine, Google Updates, and Google Instant These 3 changes or...
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