SEO

In the E-Web spirit of bringing happiness, success and fun to everyone we encounter, I have developed a number of SEO modules for helping clients understand basic through to more advanced SEO techniques and strategies.  Although not in as much detail, I will be releasing these to everyone via the E-Web Marketing online blog! The modules range from simple to complex. Some explain what search engines look at and the basic...

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Those of you with a keen eye for SEO would have noticed that querying the keyword "search engine" in Google provides some surprising results. (Click to Enlarge) Dogpile, Bing and Wikipedia all outrank Google for "search engine", on the basis of Google's own algorithm! The question is why? One popular theory is that Google does not want to appear biased towards itself, and has thus given itself a...

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Flash websites that have been designed with no static content have always been difficult to rank in search engines. Especially when you are trying to target keywords that are many and competitive. Google collaborated with Adobe two years ago to improve their capabilities for indexing content written in Flash code. Last year Google added an external resource loading to their indexing capabilities, meaning that when a Flash...

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In the past 2 months Google has made significant changes to their search engine which will alter the way your page ranks and how users will interact. There are a multitude of articles on these changes and it may be a bit over whelming. What you want to know is, “How will it affect MY business?” Google Instant What Is It? – This feature is visible as...

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People often wonder, "Why doesn't my site rank for keyword x". Well, the answer often lies within Google's own Webmaster Tools. Here we'll show how you can use Webmaster Tools to identify keyword related ranking problems. Here we take a look at a site that ranks quite well for some specific terms but not others. Using Webmaster Tools we'll identify why Google views certain keywords like "wedding...

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Time poor? Want to help your SEO company rank your website high in search engines? If you answered yes to both of the above questions, I believe I have a solution! If you see that your website is cached on the 2nd of the month, and that Google returns to recache it again on the 12th, then the caching cycle of the website is 10 days. Google does...

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I have read multiple theories regarding the SEO benefit of page count (the number of pages contained in a website). I continuously test and read theories related to this and can’t get past the logic behind its importance. After all, when comparing the information on a single sheet of paper with that contained in a book - to which would you assign more authority? When applying this...

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Do you ever wonder why some search results on Google seem to be irrelevant or even spammy looking? Google has always faced the problem of filtering out websites that have been created for the sole purpose of ranking and driving traffic. These websites are classified as spam because they do not offer any real value to web community. On November 1 2010, a new company from the US launched a...

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With the recent introduction of Google Instant, a lot of people have been asking: Will this affect SEO? And if so, by how much? To answer this question it is first important to understand exactly what Google instant (GI) is. Accessible from the Google.com.au interface, GI means that search results are now displayed as you type, that is, before you push/click ‘search’. Previously, Google would suggest...

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