SEO

Anyone familiar with E-Web's approach to SEO will know how much we stress the importance of blogs as a way to add content to a website on a consistent basis. Blogs are a big deal for Google these days. As well as blog posts appearing frequently in Google's organic search results, the Google SERPs feature side navigation with the option to specifically select results just from...

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A sitemap is to a website as a table of contents is to a book. The main purpose of a sitemap is to let the search engine crawlers easily know about all of a website's pages. Some pages are often missed by search engine crawlers because they are located quite deeply within a website's architecture, or because they are not linked from the website's main navigation. As such, these...

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After the frenzy the news of Google Instant being released in the US whipped up the other week, a number of my clients have been asking about what effects on SEO this change will bring. To summarise, SEO as a strategy for generating traffic and building online presence will not be majorly affected. Google search still needs to provide relevant websites for users and will be continuing to...

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A blog is a very powerful SEO tool that I encourage all my clients to invest time in developing. Not only does it encourage you to stay abreast of what is going on in your industry, it serves multiple purposes beneficial to any search engine marketing initiative. Ultimately, a blog contributes to your page count, keeps your site fresh and relevant, and provides content that people...

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It may come as no surprise that some links cost more than others. This is because the higher the authority of a webpage; the more effective a link becomes and ergo more expensive. There are no real metrics for determining the authority of a webpage (Many use PageRank) as the sole determiner of a page's authority but this is not an accurate measurement. Many site's that...

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For all those in the know - and especially those who aren't, there is one strong commandment that you should live your online life by. What is this you ask? CONTENT IS KING! Content must be part of any Search Engine Optimisation (SEO) strategy - and there must be sufficient, unique text on each page of your website. There should also be a strategy in place so...

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A number of my clients recently have had some really good questions based around what keywords to target as part of their SEO campaigns. The predominant belief is that one should go hard and fast for the shorter and most competitive keywords to bring traffic to a site. However, this is usually not the best option, as industry data and our own experience shows that we...

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Adobe Flash looks great on websites and provides hours of entertainment in the form of online games. It is also is unsearchable on Google and unusable on your iPhone. This can be frustrating when you don’t want to download apps, but want to play “free” games online. It can also be annoying when you are building a website that would best display in Flash. But as all...

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Looking for easy ways to keep your company blog loaded with interesting and relevant content? Check out the following list of simple strategies that will keep those posts flowing. 1. Answer Common Customer Questions Filter the emails and enquiries you receive from customers and turn these into a FAQ or a simple list of common questions and answer them via your blog. Depending on how involved the...

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The importance of link building in SEO cannot be ignored. As with many things in life, what you have to work the hardest for will more often than not have the biggest value and return. Having said this, I am going to talk about the need to think outside the box when working your link building strategy. Why do we need to think and strategise for...

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