SEO

The first thing that many people address when it comes to improving their exposure on search engines is the position of their keywords on the SERPs. Time is devoted to link building, content writing, and reaching out to partner and affiliate websites. Add this to the fact that everyone is clamouring to jump onto the social aspect of the Internet (we are looking at you...

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Google has recently released news that it will now be officially using page speed as another ranking factor, saying: You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web...

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It’s common knowledge that link building plays an important role in succeeding in Search Engine Marketing. The active word in the term is ‘building’ so we know that it’s an ongoing process that needs a concerted effort overtime. This article summarises 10 ways in which you can capatilise on a powerful resource you have at your fingertips, your employees. There are many reasons to invest...

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So your business has just installed a blog onto its website and you aren't exactly the world's best writer. Yet you know how important it is for you to regularly update your website in one way or another. So you spend an afternoon trawling through the Internet looking at your competitor's blogs, your family blog, possibly even your friend's Facebook updates - only to realise...

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There is some talk around about how Twitter has the potential to claim some of Google's pie in the realm of real-time search. The ability to search for information via Twitter has the distinct and differentiated advantage over Google where the information is being presented real-time and comes direct from the user. For this reason some believe that Twitter is better than Google for researching...

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There are a myriad of factors to take into consideration when optimising a website for search engine visibility which leaves things wide open for mistakes. It's important to consider that all the actions you are taking might not all be beneficial to your cause. Each and every day we deal with excited and proactive clients with whom we love to work with but can rush...

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Many people seem to be totally clueless on what is involved when taking their site into other countries. After spending some time doing my own searches for related information I can see why, it seems to be a very controversial subject that no one has a firm understanding of. In an attempt to over come this I have listed below some considerations for building additional sites...

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As I am sure many are aware that the H1 tag is an extremely important part of the search optimisation process, in particular when working with Google. I would go as far as to say that it would be in the top five of the SEO strategies to be put in place on any site. Without a H1 many of a sites pages simply will...

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More than ever before, journalists, potential clients, bloggers and industry influentials use search engines to find subject matter experts, media alerts, past media coverage, media opportunities and media statistics and trends. According to a recent survey, 91% of journalists, reporters and editors use search engines to do their jobs. In the past, search engine optimisation efforts have been mostly employed by marketing departments. However, SEO offers public...

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