Social Media Marketing

“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At its core, Socialnomics is social media’s undeniable ability to create and...

29 Dec

Time Spent on Facebook Revealed

We've all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between "a lot" and "wow, I need to get outside more". Check out some of this worldwide report's key findings: For every 7 minutes spent online, 1 is spent on Facebook Facebook accounts for 3 out of every 4 minutes spent on...

27 Dec

60 Seconds Online: What Your Business Needs to Know

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

11 Nov

All About Social Media, Linkbuilding and SEO

A recent post on Mashable listed "You Can’t Have Search Without Social" as a best practice for SEO. However, the post only had a small, quite vague paragraph about the subject. This reflects a common trend: social media is often mentioned as important to SEO, but rarely do writers go into the nitty gritty as to why and how - so social media is still regarded by most people as less important...

08 Nov

Google+ Now Open For Businesses

It's about time! Google+ is now accepting businesses, brands and any non-human entity to join its social network. This should be available to everyone within the next two or three days. For business owners, this will open up additional exposure and opportunities to promote your business online. Once you establish your business page (this can be done here), you are provided with many options for customising it. These include sharing photos,...

28 Oct

9 Ways B2Bs Can Profit From Social Media

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I've put together this list of 9 ways that B2B companies can use...

28 Oct

Google+ What's Hot, Ripples & Creative Kit!

The Google+ team have been working hard to bring users new and exciting things to experience. Here are some videos of things just announced on the Official Google Blog! What's Hot on Google+: Your chance to glance at what is users on Google+ around the world are talking about just with a few simple clicks! Google+ Ripples: An exciting new way to visualize how your shares are propagated...

12 Oct

Why, Facebook? Why?

Dear Facebook, I’m one of your avid users. Not an addict, like some others, but nevertheless check my profile more regularly than a normal person would deem necessary. Your ease of use, simple structure and basic principles make it easy for me to browse through what my friends are doing, post my own content and keep in touch with those I desire. I don’t feel like...

28 Sep

What the New Facebook Means for Online Marketing