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This article explains why it’s a good time to build your online presence, and how to do that cost-effectively...

Until recently, artificial intelligence, data-driven marketing and voice search engine optimisation were considered to be ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners. Gone are the days when businesses would fish for customers by finding the right fishing spots. On the internet, knowing where to fish was about targeting ideal prospects by running...

Are you struggling to attract more consumers to your business in this competitive digital realm? It costs nothing to analyse your marketing campaign to see what works or holds you back. Most managers don’t bother, but this is the best way to promote your brand and boost profits in the new financial year. ---- No doubt you agree: It’s hard to appeal to consumers who are distracted...

How to Choose Social Media Channels for your Business – 3 Simple Steps A lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in...

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and shape, how it can be...

[qodef_blockquote text="Half the money I spend on advertising is wasted; the trouble is I don’t know which half." title_tag="h4" width="100"]   — Attributed to John Wanamaker (But was it actually him?!)   Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge.   There...