Video Marketing

An article on The New York Times, ‘Known Faces are Displacing the Amateurs in Online Videos’, talked about it how it is becoming more prevalent for celebrities to participate in various online ‘Web Series’, mostly in the form of small video clips sponsoring various products and services. Using a famous face who represents the qualities of a company's promoted products/services has the benefit of keeping advertising fun and interesting...

Interesting data came out of out a of a leading research company, Comscore recently, and the results showed that over 25.3 billion videos were viewed by US internet users. Given that about 161 million U.S. Internet users watched online videos during the month of August 2009, not only is this that largest ever recorded audience, but also the highest average number of videos viewed per...

When watching TV, how often do you flick through the ads - just waiting for your favourite TV program to come back. I hardly think I'm alone in doing this, because let's face it, it's just plain annoying. The time has now come for these types of ads to infiltrate the online world - and David Payne is leading the way, hoping to alter not only the...

Video Kills the Radio Star Google decides to cut their costs, redistributing advertising funds from radio broadcasting to television and online video sharing. In 2006 Google focused on distributing advertising funds on broadcast radio, spending a considerable amount of money on its acquisition of a radio sales network Demark Broadcasting, the purchase however was unsuccessful. Radio advertising was shown to be a less popular and a less...