Video Marketing

In another of the recent efforts at increasing revenue from the site, Google's YouTube has announced on both the official Google blog and the official YouTube blog the debut of click-to-buy options on videos. When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when...

YouTube has begun experimenting with a different angle on post-roll adverts. As we posted a while back, videos that have adverts enabled currently have optional overlay videos that would pause the clip you are watching and play an advert video before taking you back to the place where you left off - a feature that was only kicked in if a user clicked a button...

We previously posted on Google's plans to distribute original content using their content network, starting with a deal struck with Seth MacFarlane, creator of Family Guy, to distribute a serious of short cartoon clips titles "Seth MacFarlane's Cavalcade of Cartoon Comedy". ReadWriteWeb reports that the first series of these cartoons has now launched and can also be viewed on YouTube on a special channel. This series...