Can you remember the last time you visited a website and got frustrated because it was difficult to use? Maybe the text was too small, there were too many menu options, or you had to pinch the screen to use the navigation buttons on your smartphone. All of those annoying memories are down to poor user experience (UX). If your website is confusing or hard to...
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[vc_row][vc_column][vc_column_text]Web design is at the heart of marketing strategy. Your website is the first interaction with your business for most customers looking to find out more about your products and services, check your opening hours, or make a purchase. Your website design directly impacts how potential customers perceive your business and make purchasing decisions. If your website doesn’t look good, is hard to use, or fails...
Read MoreBrowsing habits have changed and will continue to do so. Web designers constantly need to adapt to users evolving habits to design the ultimate browsing experience. One of the most commonly debated questions is: “What screen resolution should I design for?” The design norm used to be 1024 x 768, hence the introduction of the 960 pixel grid system– but is this the case anymore with bigger monitors and more mobile devices? This infographic provides an...
Read MoreRegistering a domain name is the first step towards starting your online business or personal branding website. It may sound pretty straightforward, however, there are important factors you must consider in order to choose the domain name that is going to reflect your organisation's brand and make a positive difference to your sales and popularity. Avoid Trademarked Names Do not register a domain name that has been...
Read MoreYour marketing plan is an essential part of your overall business plan. It sets the direction and goals for introducing new products, entering new markets, or changing a current marketing strategy. Here is a simple, systematic guideline which you can use when creating your next marketing plan. We’ve all heard it before, that a good plan should be SMART – Specific, Measurable, Achievable, Results-based and Timed....
Read MoreIf you are tossing up whether you need a website redesign or not, I have some good news for you - you probably don’t. In my experience, redesigning a website from scratch is an expensive and time consuming exercise. A good web design firm will spend at least 3 months from start to finish for all design, development and quality control requirements - and it...
Read MoreBuilding a customer base for your brand new website is not an easy thing to do, particularly if you have little to no budget to spend on marketing. Here are some customer base building tips that won't empty your pockets! Feedback button Add a feedback option or button on your website to help you improve your interactions with customers - you'll most likely start receiving feedback about...
Read MoreIf you're an entrepreneur, the Internet has made it cost effective and easier than ever to open up your own online business. When selling your products or services online, the investment required to create an E-Commerce website is significantly lower than the costs associated with starting an equivalent business via traditional means. After you've determined your business goals, niche target market, unique selling points, and product...
Read MoreIf you fail to plan then you plan to fail! Website planning is the most critical part of website development and it should occur before a website is created. Despite this, many website developers are so eager to execute their website design that their end result is not properly aligned with their website goals and site strategy. This is why you need to create a...
Read MoreWelcome to part 5 of 'Getting Your Business Online.' During the last 10 years, I've tested, installed and used countless content management systems (CMS). I’ve even been involved in the user interface design. Like every product, they all have strengths and weaknesses. The main thing to consider when choosing a content management system is this: "How often will you actually use it to update content?" Now, good SEO practice...
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