From today, Google has started testing a new AdWords feature that is currently available to a selective few in the US called AdWords Comparison Ads. It allows users to compare multiple, relevant offers within your sponsored link on Google.
Even though AdWords uses a number of things to show relevant ads to users when they send through a search query, sometimes the ads aren’t targeted enough to provide the right information for the visitor. This is where comparison ads comes into play.
With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads…If they click the promotion, users are taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value. By giving users the ability to refine their search on a number of relevant attributes, we are able to show more targeted ads and provide you with more valuable leads.
It’s hard to say when this feature will be available to Australian advertisers as it is still in its early-stages. But if Ad extensions was any indicator, it could take up to 2 years before we get our hands on it. Stay tuned! If you’re a US advertiser and would like to know more, click here.