02
Jul
Executives are Heading Online
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Back in the old days, executives relied on newspapers and information traded among each others for the latest information. As internet boomed and grew, executives are heading online to find the most up to date information. Why? Because its fast, cost efficient and less time consuming.
As shown in the table below, a research conducted by Forbes Insight and Google, found that the internet has become the most valuable information resources for executives, followed by at work contracts, personal network. Newspaper and magazine dropped to the bottom.
Search Engines is rated the most popular tool for executives to locate its information, followed by blogs and social networking sites.
Source: eMarketer
We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
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