Express CRO Tip Series #11 – Designs that hurt your website
“You shouldn’t have that there” – UI Designer
“But we need it to sell ourselves!” – Client
Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and large photographs. But unfortunately, some trends, like the dreaded horrible scrolling banners, serve no purpose.
“Rotating banners are absolutely evil and should be removed immediately”. – Tim Ash
In this presentation, I share some not-so-great design trends that were picked up over the years that still get used today because they were once thought of as innovative.
I hope this sheds some light on your website’s performance so that you can create more user friendly websites – your customer will thank you for it!
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