Express CRO Tip Series #12 – An Introduction into Usabilty Testing

Express CRO Tip Series #12 – An Introduction into Usabilty Testing

You’ve created a new website or you have a website, but you haven’t been able to figure out why it’s not performing the way it should. You can’t figure out why people are leaving the cart, or why they are visiting page X when you’ve made so much effort to direct them to page Y.

Have you ever thought about asking your users directly?

It sounds so obvious, but yes you can! Usability testing is something we at E-Web Marketing set-up for our clients. In short we ask the customer or people similar to your customer to go through your website to find out how usable it is. This process is called a usability test.

When done right, you’ll be amazed at the results you can achieve. Watch an introduction to it here:

If you have any questions, please leave your questions in the comments section below.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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