Gary will be speaking at Search Engine Room on Tuesday the 7th of October 2008. The theme for this year’s Search Engine Room is “Search and Beyond”. Gary will be speaking about the need for quality content over inbound link building.
Content Is King (aka Links are Over-Rated). Sure, many in the search game are somewhat, um, obsessed with links but there are others, such as Gary Ng, who reckon they’re over-rated and that smart content, and lots of it, is the way to go. Session covers content strategy.