Tracking is important, we all know that (right?). I’ve come across an Analytics package that takes Google Analytics reporting to another level.
This Analytics package allows you to track the following:
- Outbound Links
- YouTube Videos
- Vimeo Videos
- Mailto Links
Straight off the bat without any customisation. I’m all for collecting as much useful information so we can tailor our websites to give our visitors the best possible experience.
These will all be tracked by your Analytics as Events (which are an extremely under-utilised facility in Google Analytics). Installation is EXTREMELY simple and doesn’t require any coding knowledge.
If you’re interested in trying this out then follow these 3 easy steps.
Step 1: Download Google Analytics on Steroids
I’m calling it GAS because it’s short and the world needs more three letter acronyms (TLAs). You can get GAS here: http://cloud.github.com/downloads/CardinalPath/gas/gas.min.js. Save this file to the root of your website (e.g. http://www.mywebsite.com.au/gas.min.js)
Step 2: Replace your current GA code with the GAS tracking code
Make sure you replace UA-XXXXXX-X with your unique Analytics profile ID and don’t forget to change your domain name as well.
Edit: Thanks to Paul Thompson for pointing out that the src should be /gas.min.js!
Step 3: Analyse your results
You should begin to see events appearing in your profile in just over a day. When tracking with GAS, you’re measuring more than just the simple visits and traffic sources that everyone else is. Intricate details about your visitors’ behaviour should start appearing in your Analytics under Events. Combine GAS tracking with Custom Variables that I spoke about here and you’ll start to develop a detailed view of your visitors. That can only lead to improved visitor experience and that will lead to improved sales and converisons.
If you need any help with your Analytics or using GAS then feel free to leave a comment – I’ll be glad to help you make sense of it all!