A new deal between Google and creator of cartoons “Family Guy” and “American Dad” will see an innovative new method of syndicating original web content. A new project by Seth entitled “Seth MacFarlane’s Cavalcade of Cartoon Comedy” is set to appear exclusively on the web, and the 50 two-minute episodes, featuring a cast of newly created characters, will be delivered in a very unique way.
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
More info on the plans can be found on nytimes.com.