Google is keen to help SME’s with their online marketing exposure during the economic downturn.
What does this mean for your business?
The Google campaign known as the “small business stimulus” is to provide SME’s with a $75 budget to run their own Pay Per Click Ad campaign.
Google’s general manager Karim Temsamani states:
“Clearly search is a very important part of Google’s products, and we’re putting resources into that and making sure people are using Google products in search. Search is a very key product for us, and we will continue to invest in it.”
This is a great incentive for SME’s to become involved in online marketing however the question now remains “how effectively
can these campaign’s be managed to maximise a return on investment.”
A handy tip for any SME who intends to take up this offer: It’s all about ensuring that you spend on the keywords returning your investment and of course have a dedicated landing page with great content for each of your keywords to maximise conversions.