Importance of Social Media Marketing

Importance of Social Media Marketing

For the first post on Social Media Marketing for our blog I wanted to direct our readers to a great article on Dosh Dosh. This is one of my favourite blogs, and this particular article is a great opener to the power of Social Media Marketing in bringing in traffic and links to your site.

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

The article thoroughly discusses the value of creating viral content and effectively promoting it through social media channels. After covering the 3 biggest and most obvious benefits – increased links, increased traffic and increased return visitors it goes on to list 4 reasons to learn and implement;

  1. It’s natural.
  2. It’s defensible.
  3. It’s low-cost/high returns.
  4. It complements other efforts.

It’s a great article, as are many of the works on Dosh Dosh, and is the beginning of a planned series. I will post up the links and intro to the rest of the series as they are published.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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