Is the 1024 x 768 px still the norm for web design?

Is the 1024 x 768 px still the norm for web design?

Browsing habits have changed and will continue to do so. Web designers constantly need to adapt to users evolving habits to design the ultimate browsing experience. One of the most commonly debated questions is:

“What screen resolution should I design for?”

The design norm used to be 1024 x 768, hence the introduction of the 960 pixel grid system– but is this the case anymore with bigger monitors and more mobile devices? This infographic provides an overview of how screen resolutions have changed over the past 13 years:

screen-res-evo

Click to view larger size

 

So what screen resolution should you use? This greatly depends on your own specific visitors. You can find this information from your web analytics software. By analysing each of the percentages, you can decide which percentage of your visitors are priority. For example, if the majority of your visitors (say 75%) are on a larger than 1024×768 display screen, do you ignore the 30% and design the pages larger or design it smaller so you can accommodate 100% – this is all up to you!

If you have a question regarding what size your website is, leave you website URL in the comments section below and I’ll respond.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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