Until recently, artificial intelligence, data-driven marketing and voice search engine optimisation were considered to be ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners.
Gone are the days when businesses would fish for customers by finding the right fishing spots. On the internet, knowing where to fish was about targeting ideal prospects by running effective Facebook and Google Adwords campaigns.
Over the last two years, consumers have become a lot more intelligent about digital advertising techniques used by business to get their attention. Many of them view such methods as a rude interruption to their online viewing experience and are using countermeasures such as ad blockers to bypass ads. Moving forward, it is going to take a lot more effort to run a successful digital marketing campaign.
The Rising Power of AI and Data-Driven Marketing
Until last year, many business owners were hesitant to explore AI and data-driven marketing by labelling it expensive or not worth the effort. Nothing could be further from the truth. In 2020, AI and data-driven marketing will be a critical part of any digital marketing campaign, however big or small.
We live in a time when marketing technology evolves at an astonishing pace and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and old methods will continue to work.
Artificial intelligence (AI) can analyse consumer behaviour, search patterns and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
AI and Conversational Marketing
There has been a marked increase in the use of AI chatbots on websites, in the last 12 months. Medium-sized companies are using chatbots to reduce customer service requests and improve user experience on websites.
With the rise of mobile users, conversational marketing is the fastest way to move buyers through your marketing and sales funnels using the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers. Unlike a traditional website chat feature, consumers like natural conversations which makes them feel as if they are speaking to a real person.
Conversational marketing is not a new strategy for building a marketing and sales funnel. It’s a new way to move people through your funnel.
The typical approach to qualifying leads takes days of marketing automation and nurturing emails. According to a study from Harvard Business Review, companies need to respond within five minutes of initial contact to have the best chance of qualifying a lead. Any longer and your odds of qualifying the lead decreases by 400%.
Conversational marketing bots enable your business to engage with new leads instantly at any time of the day or night. Chatbots can understand who those leads are and what they want by qualifying those leads for you in real-time instead of forcing them to wait for follow-up emails.
Conversational marketing will play a huge role in helping sales agents connect with prospects in a more helpful and organic way. Customer success teams have already seen significant benefits using chat as one of their many support tools. When developing a conversational marketing strategy, consider how it can impact every part of your business.
Rather than perceiving it as an acquisition tool, chatbots should be considered part of the offline sales process. Most sales agents prefer to get warm qualified leads and would prefer chat-oriented leads over PDF downloaded leads.
| Get the Competitive Edge in 2020 With Conversational Marketing
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Omni Channel Marketing
If you haven’t already, you should be exploring how to take advantage of AI to stay relevant in an increasingly complex online marketing environment.
Starting in 2020, focusing on an omni-channel marketing strategy to provide potential clients with information using AI-driven conversations to help them understand your products and services better. No matter the size of the business, AI will play an important role in the coming years.
If you would like to find out how to give your business the competitive edge, book an obligation-free telephone consultation by calling 1300 785 122 or Click Here to Contact Us.