According to a recent US study by CoreBrand, Microsoft’s brand power has significantly declined over the past 4 years. An indication that the IT giant is losing credibility and mindshare with some of America’s largest business users.
CoreBrand polled an estimated 12,000 US business decision makers on core brands in their associated fields. Microsoft of which dropped from 12th in the annual list in 2004 to that of position 59 in 2007.
Google however has dramatically increased.
Due to the paradigm shift to the internet, most people barely understand what exactly Microsoft do in the online space.
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