17
Jun
Microsoft to use YuMe for In-Video Ads
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Microsoft has signed a deal with an up and coming start-up YuMe. The company specialises in serving in-video adverts and the deal with Microsoft will see them serving ads to online videos across Microsoft-owned web sites. The deal is another step by Microsoft in their quest to gain a bigger piece of the lucrative online advertising pie.
YuMe is the first dedicated video advertising network and ad management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers.
More details in the press-release on the YuMe web site.
We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
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