Bayswater Car Rental Case Study
About Bayswater Car Rental
Bayswater Car Rental is an Australian family owned company that does cheap car rental in Sydney and Perth. In the business for over 50 years, the company sets itself apart by consistently providing quality vehicles at half the price of airport car rental companies.
The Goals
- Brand awareness
- Increase online sales
- Increase web traffic
The Solutions
- Search engine optimisation
- Conversion Rate Optimisation
The Results
- Doubling of sales in just 10 months
Bayswater Car Rental’s Situation
Prior to engaging E-Web, Bayswater Car Rental undertook no Search Engine Optimisation (SEO). Arnold Kluck, owner of Bayswater Car Rental, understood that getting a good website ranking would advance their credibility and thus drive online sales.
“If you’re not on the first page, you’re nowhere.”
Arnold knew that in order to increase website traffic he needed to invest in SEO. Arnold says:
“When I was looking at investing in SEO, I asked a couple of people if they had any recommendations and somebody suggested E-Web, I went online and punched in ‘Optimisation in Sydney’ and E-Web was one of the first natural search results to be retrieved by Google so I thought, that looks alright!”
Our Solution
E-Web Marketing devised a comprehensive search strategy that was underpinned by Bayswater Car Rental’s business objectives.
“E-Web made it so easy. E-Web’s strengths are they will do what they say and they make it all very easy.”
Site Audit
E-Web Team audited the website in order to fix the tech barriers that might block Search Engine bots
Keyword Research
Looking for the best keywords, organising them based on consumer intention to driven more sales.
Content Creation
Create relevant and informative content that help users in their purchasing process.
Conversion Optimisation
Optimising relevant attributes of the website in order to improve the user experience.
The Results
As well as contributing to increased market awareness, our comprehensive search strategy helped Bayswater Car Rental double their online sales in ten months after the start of the campaign.
For a small company, constantly competing with bigger players who dominate the market, Bayswater Car Rental has benefited significantly from the E-Web experience.
“Our investment with E-Web has easily paid itself off. I would definitely make the same decision again, and can highly recommend them to other executives and business owners.”