Fitness First Case Study

With a holistic strategy, E-Web Marketing helped Fitness First increase their web related sales by 80%!

The Goals

• Increase online presence
• Increase online sales

The Solutions

• Search engine optimisation
• Local search strategy
• PPC campaign management & optimisation

The Results

• Approximately 30% in annual growth
• Website traffic increased by an average of 28,000 unique visitors per month.
• 60% increase in qualified leads.
• 80% increase in web related sales.

About Fitness First

With a focus on providing affordable fitness, Fitness First offers members access to state-of-the-art gym equipment, knowledgeable staff and the latest group fitness programs in a fun environment.

Fitness First’s Situation

Fitness First launched a new website fitnessfirst.com.au. While the website had excellent functionally, it was not performing well in organic search. Chris Perkins, Fitness First’s Marketing Director, approached E-Web Marketing for help:

“Other agencies were asking for a high initial spend which we were not comfortable with, E-Web, on the other hand, offered a low cost, low risk entry that was more appealing. Furthermore, E-Web took the time to help us understand the process and focused on the benefits we could expect to achieve.”

Our Solution

• Search engine optimisation
• Local search strategy
• PPC campaign management & optimisation

Chris continues:

“The process of working with E-Web was simple. We gave E-Web access to our web site and they reported back to us on what needed to be done, demonstrating how SEO could improve it. The initial presentation was fascinating. Gary talked about the benefits Fitness First could expect, showed us how we could improve our website and where we were going wrong. It was a good lesson in SEO.”

The Results

“We are very happy with the outcomes they have produced for Fitness First. Specifically, we’re enjoying the lowest cost of acquisition for qualified leads, we get value for money, lead generation, increased web traffic and growth in web related sales.”

• Approximately 30% in annual growth
• Website traffic increased by an average of 28,000 unique visitors per month.
• 60% increase in qualified leads.
• 80% increase in web related sales.

Chris concludes:

“E-Web has given Fitness First a greater online presence and we will continue to work with them to achieve higher natural rankings. Over the last six months we have found the optimum level of investment to see a good return. Since then we have consistently increased our scope of services because we can clearly see results.”