Impressive Wardrobes Case Study

Impressive Wardrobes has been a leading supplier of built-in wardrobes and storage systems for over 20 years in Sydney.

After working with us since May 2019:

11 leads a day (average)

Over 80% reduction to CPA

Stronger ROI

“I’m really pleased with the results that E-WEB has already helped us to achieve and look forward to seeing our results get even stronger. They work hard and it shows!” - Charlie D, owner of Impressive Wardrobes

The challenge:


Impressive Wardrobes were seeing a continuous drop in organic rankings and traffic, before they signed up with us. Their previous agency was running Google Ads with a CPA of more than $100, but they were attracting a low number of leads and couldn’t justify the time their sales team was putting in.

Our approach:


  • SEO audit to optimise their website according to best practices (this created an immediate boost to traffic and rankings).
  • Optimised onsite factors to increase organic visibility and rankings.
  • Improved offsite factors and created a backlink strategy to increase organic traffic.
  • Managed the paid campaigns, starting with a “call ads” focused campaign for Google Ads.
  • Generated amazing results from our Facebook lead form campaigns.
  • SEO migration for a new website.

What was the outcome?


  • Average lead generation for the last six months: 11 a day
  • Fulfilled the sales team quota
  • Saved the client money on paid campaigns: average CPA dropped from over $100 to between $16 and $20 (a reduction of 80 to 84%).
  • Significantly increased leads across paid and organic channels
  • Stronger ROI
  • Maintained rankings across high volume and relevant keywords
  • Improved SEO results during the website transition (there’s normally an expected fall in results during migration, but the opposite occurred)

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