Larsen Jewellery Case Study
Working with E-Web Marketing’s Paid Search team generated a 45% increase on Larsen Jewellery’s click-through rate
The Goals
- To generate quality telephone and online enquiries
The Solutions
- Ongoing PPC campaign optimisation
- PPC campaign analysis
- Keyword research
- Bids strategy
- Ad testing
The Results
- 45% increase in click-through rate (CTR)
- Average ad position for keywords moved from 7.8 to 3.3
About Larsen Jewellery
Larsen Jewellery is a Sydney-based family business that specialises in creating custom-made jewellery designs.
Larsen Jewellery’s Situation
When Larsen Jewellery partnered with E-Web Marketing the primary goal of its owner, Lars Larsen was to generate online enquiries and traffic through larsenjewellery.com.au. Rather than focusing on quantity, Lars wanted a solution that would improve the quality of the enquiries and suitable return on investment (ROI).
Our Solution
Initially, the campaign was focused on online conversions. However, throughout the partnership as changes to the website were implemented the focus turned to generating conversions in the form of phone calls. To generate quality enquiries with an ROI, we recommended a fully-managed Pay per Click campaign which included:
- Ongoing campaign optimisation
- Campaign analysis
- Keyword research
- Bids strategy
- Ad testing
“Our PPC campaign has been a very significant part of our marketing mix and E-Web has provided outstanding service managing our campaign. The staff at E-Web are always friendly and professional, and respond promptly to our questions and requests. Compared to other service providers we have been impressed with the degree of customisation, e.g. being able to have unique ad text for different clusters of keywords.
The Results
Lars has always been extremely diligent in tracking the campaigns contribution to the businesses bottom line profit. Throughout the campaign, he has conducted his own internal audits of the cost effectiveness of his PPC campaign and has found the campaign to be returning a good ROI. This has led to several budget increases, leading to even further success.
From February 2008 to June 2010, Larsen Jewellery improved their click through rate by 45%. In addition, their average organic search engine ranking moved from 7.8 to 3.3!
With monthly reports and face-to-face meetings, we have been able to work closely with E-Web to improve the campaign over time and to remain involved in the key decisions along the way. We would highly recommend E-Web to anyone who needs a competent PPC manager who has your best interests at heart”
– Lars Larsen, Owner, Larsen Jewellery
