TPM Builders Case Study

TPM Builders is a Tier 2 commercial construction company that operates in South East Queensland and the Northern Rivers region of NSW. Projects typically have a scope of value between $2 million and $20 million.

After working with us since 2015:

organic traffic is up 95%

more brand awareness

1st page ranking for key searches

The challenge:

 

TPM Builders sought a cohesive strategy which broadened their digital presence.

 

TPM operates within a very defined niche of commercial building ($2m – $20m projects) which proved challenging for SEO purposes. There are limited keyword searches for this vertical, compared to residential building. Online searches for “builders” are typically related to home builders, however TPM doesn’t build individual residential homes.

 

TPM sales staff rely on the website’s projects gallery as their ‘sales brochure’ resource. This means that images and content must be current, to be relevant to the selling process.

E-WEB adopted a multifaceted strategy, which involved:

 

We decided to deploy a multi-faceted strategy, driven by hard data and extensive research:

 

  • A target demographic of three different job descriptions was identified.
  • Combined organic optimisation (SEO), LinkedIn outreach, Google Ads (search, display and remarketing) and Email marketing.
  • Custom content has been published on a regular basis, to provide value to readers and improve SEO.
  • Success in outreach to industry thought leaders with original content like: https://tpmbuilders.com.au/mental-health-and-safety-in-construction-australia/
  • A monthly news roundup, curated from inhouse and around the web.
  • Over time, the branding has been subtly shifted from just ‘TPM Builders’ to ‘TPM Builders Commercial Construction’.
  • We rebuilt the legacy website in 2016 and will be refreshing the current theme during the course of 2020.
  • End-to-end service includes management of Hosting provider & Domain name registration.

What was the main outcome?

 

  • Organic traffic surged by 95% (5 years simple average).
  • The organic monthly average for 2020 is +1500% higher than the 2015 organic monthly average.
  • Significantly improved brand awareness.

 

 

“I’m really happy with the quality service that E-WEB delivers and even happier with the results we’ve been getting. They’ve clearly very passionate about their jobs.” - Anthony Collins, general manager of TPM Builders

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