True Blue Migration Case Study
With tailored PPC management, we helped True Blue Migration increase their online enquiries by 1125%
The Goals
- Increase online enquiries
- Generate a profitable ROI
The Solutions
- PPC Management
- Keyword Research
- Bid Strategy
- Ad Testing
The Results
- 1136% increase in traffic (clicks)
- 1125% increase in conversions
About True Blue Migration
True Blue Migration are registered migration experts helping individuals successfully secure an Australian visa.
True Blue Migration’s Situation
The primary goal of Joy Orosz, Director of the business, was to generate online enquiries through truebluemigration.com. From 2007 to 2009, we worked with True Blue Migration to not only generate qualified traffic, but also to generate a profitable ROI.
Our Solution
E-Web Marketing provided full management of their Pay Per Click campaign. In addition to managing the PPC account, the paid search team also provided:
- Consistent campaign and bid strategy optimisation to decrease the cost per click (CPC).
- Keyword research to qualify incoming traffic.
- Campaign analysis for easy to understand reporting.
- Ad testing to improve the click through rate (CTR) and quality score.
The Results
During the partnership, the PPC campaign showed great improvements in terms of quantity of qualified traffic directed to the website, as well as the amount of conversions generated. From May 2007 to October 2009, True Blue Migration increased their monthly leads from 8 to 98 – a 1125% increase in conversions! In terms of traffic, the website saw a 1136% increase in qualified users.
“For every $1 invested in Google AdWords, we are currently making $11. This outstrips other forms of marketing threefold. From the time E-Web Marketing started managing our PPC Campaign, our revenue has continued to increase, with growth of 41% in the FY 2008-2009. We have redirected marketing spent from print advertising to PPC as this is where we have seen the strongest results.”
– Joy Orosz, Director, True Blue Migration
