Quicker is Better: Google to Consider Page Speed as a Ranking Factor

Quicker is Better: Google to Consider Page Speed as a Ranking Factor

Are you worried about how Google Caffeine will affect your website rankings?

Do you want to improve your quality score for your Adwords campaign?

An emerging theme of the new Google algorithm seems to be speed and the time in which it loads up pages for users. The rationale is that Google wants their web pages to load up as quick as it takes to flick a page of a magazine.

According to Matt Cutts, a software engineer at Google:

“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much…I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom Javascript?”

Based on what Matt Cutts has said, it may seem to be on the cards in the upcoming years. The only thing is that it is such a big task to implement that it will allow webmasters out there to adjust and make appropriate changes to their site before the new Caffeine rolls out.

Although web page speed factor has not been made official as part of the algorithm, we always encourage and help our clients to reduce the amount of coding on their website as best practice. Therefore, this change to Google’s algorithms won’t really be an issue since we have already taken pre-emptive steps to make sure all bases are covered.
Google has started to provide webmasters with tools that can help them optimise their sites and more specifically, speeding up load times for web pages.

Some tips to increase website speed is to:

  • Reduce the different or bulky Javascript code on the page
  • Include Gzip pages
  • Reduce the size of image files on the page
  • Use externally loaded video files such as Youtube
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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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