Once upon a time, social media was an optional additional marketing tool for businesses, however it is now being used widely as one of the best tools out there. Social media isn’t just great for established brands but also for startups, especially in the initial stage.
A startup requires some brand recognition and social media is able to offer just that and also a large audience who will continue being engaged with the content you are putting up as long as it is relevant to them. Your audience will become loyal to your brand as long as you are creating the right content.
To keep up to date with some of the latest news and articles relating to startups, then Inc is one of the best websites to regularly visit to keep in the loop.
Here are some of the best ways that social media platforms are able to help your startup from the initial stage right through its entire operation.
Creating a Community
Once you have managed to establish yourself a loyal audience and community on your social media platforms, they will keep themselves engaged with your content. You will be able to create a community that has been formed of your customers and experts within the industry and field.
If you find yourself needing an extra helping hand with getting connected and building a community, sites such as Startup Digest are able to connect you with your community through a range of events and content.
Creating a Business Brand
When you are just starting out, you need to create a brand that possesses brand value and reputation. Your brand needs to tell your potential and existing customers about the quality of your business and carry the reputation through the years.
Less is More
With startups it is important that you don’t ever overload yourself in terms of how many social media platforms you are trying to manage. The number of employees that you have will be limited and therefore you will need to do most of the legwork yourself, so take on what you can pull off without fault. You don’t want to overload yourself with a range of social media platforms to manage and end up putting out poor quality content. Focus on the social media platforms that will be the best for your business to start off with and then as you grow your brand, increase the number of platforms you are on.
For startups it can be hard knowing how to manage your social media platforms in the beginning, so if you need a help in finding out where to start then websites such as Social Media London can help teach you all about social media platforms, how to use them and how to get the best out of them.
Local Business? Not Anymore!
With the amazing power of the internet and social media, you will be able to push your business from being a local company to working with clients and customers from across the globe. There is no reason why your business should be limited to one region. When you are on social media, there are no geographical restrictions to who you can reach.
Keep Track of Your Stats
One of the worst things you can do once you start using social media advertising to put content out there and never check how it performed. You need to know who looked at it, at what times, how they found it and whether they clicked on any links. This will help you to know your audience and customers better. If you know their viewing habits then you will be able to target them better. For example, if you know that you get most of your views and clicks around 3pm, then start putting out specific content at that time that you want your main chuck of viewers to take a look at.
One of the best sites out there for this is Google Analytics, with the help of this site you will soon know whether what you did was right or wrong, so you can improve next time or keep it up. It will also allow you to see the age of your content users so you can target your content to them better.
Again, another one of the worst things you could do is to be putting out the wrong type of content as you just won’t get the views or interactions you want. You need a content strategy so that you are only posting content that your users will actually be interested in reading and engaging with, if you stop putting out relevant content then they will simply stop coming back.
If you find yourself in need for creating better content, then there are plenty of services out there that can offer you what you need. Sites such as Australian Reviewer. Are able to create some excellent content for your social media platforms, to better engage your users.
By putting out user-centric content, a startup will be able to grow their brand and your audience will be able to identify you. It will also create a community for you and they will stay as long as the content is valuable and relatable.