Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to "improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns". What does this mean for you? According to Google, the change will shorten any delays in getting your ads approved. You can write ads you would potentially be interested...
Read MoreGoogle AdWords has finally launched AdWords Editor Version 9.5 for both Windows and Mac computers. Read on to find out more about the most relevant updates. 1. Campaign Experiments This feature was only available through Google AdWords before. Now, it has been incorporated into AdWords Editor. The feature allows you to apply and edit an experiment status at the ad group level, ad or keyword level. 2. Location...
Read MoreA common question we are asked about Paid Search is whether a business should attempt bidding on keywords which target your own brand name. One argument is that if you’re not bidding on your brand keywords, but your competitors are, then you could potentially be losing out on qualified traffic. On the other hand, the idea of paying for ads on your brand name, when it is...
Read MoreIn mid-July, Google introduced a new reporting feature which allows advertisers to view the 'Top vs. Side' ad performance report segment. This reports on how well your ads perform both above and to the side of Google organic search results. Previously if you wanted to estimate performance of top vs. side ad positions, you'd have needed to manually track your average position, average bid, average click through rate...
Read MoreGoogle launched the new feature AdWords Express early last week. Express is being promoted by Google as a simplified and easier version of AdWords for small business owners wanting to be found in the paid search results. Google claims that setting up your account in AdWords Express will only take 5 minutes. Only basic information is needed, such as your business category, ad headling and description, budget, and selecting to send...
Read MoreGoogle are continually making small tests and tweaks to various features in AdWords. The most recent update has been the addition of a site's display URL in the headline of an ad. Google believes this new headline feature will further increase the Click Through Rate (CTR) of ads. The ad headline can now also be up to 68 characters long, which is quite a change from...
Read MoreGoogle has released a new feature in AdWords Display Network, which allows advertisers to better target audiences based on interests. Interest categories were in beta since March 2009, and have finally be made available for all AdWords Advertisers. Currently, there are over 1,000 interest categories an advertiser can select, meaning that as an advertiser you can ensure that your ads are showing to the most...
Read MoreGoogle have announced a few new tools and features for the Google AdWords Display Network. These features will allow you to further track, measure, and review different aspects of your PPC data, enabling you to make informed decisions on how to better run your campaign. Relative Click Through Rate (CTR) A relative CTR will show how your ads perform compared to other ads running in the same...
Read MoreGoogle have released a new feature within AdWords. Embedded sitelinks link portions of your text ads to different pages on your website. As you can see in the above picture, the new feature will appear as hyperlinks in the text of your ad. Google says the advantage of embedded sitelinks to you as an advertiser is that it will encourage more users to click on your ad. For users, they'll...
Read MoreHow many times have you researched something you have wanted to purchase in multiple websites? How did you come to your end decision? Was it price, quality, or something else that you couldn’t put your finger on? You may not realise it, but a company conducting remarketing may have been that thing you couldn’t put your finger on, and the thing that lead to ultimate your purchase decision. What...
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