adwords Tag

Many of us use Facebook, Twitter and Linkedin, and many of us also look for job opportunities online.  Sites like Mycareer and Seek have a huge database of client's and would be thought of by myself and many others as the number 1 place to look for a new job. What the large majority of the online population don’t do, is left field of the norm, but quite...

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In the attempt of providing users with the most useful results, Google has been rolling out different types of Pay-Per-Click Ads.  These not only include normal text but also support the user with further informative elements such as videos, maps, links and even images with prices for specific products. Ad Sitelinks, Local Extensions, Products Extensions, Ads with video support feature and Comparison Ads are amongst the...

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From today, Google has started testing a new AdWords feature that is currently available to a selective few in the US called AdWords Comparison Ads. It allows users to compare multiple, relevant offers within your sponsored link on Google. Even though AdWords uses a number of things to show relevant ads to users when they send through a search query, sometimes the ads aren't targeted...

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In the coming weeks, Australian advertisers will be able to conveniently drive more viewers to their YouTube videos with the use of their AdWords account. Known as Promoted Videos, it was launched as a search advertising program on YouTube so that you could promote your video to users. But in the past year it has expanded to a level where Google will now make it...

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If you haven't already checked your email, last night you would have received an email from Google AdWords, telling you that you have at least 30 days before they permanently switch over the current interface to a new version that has been designed to make life easier for you. If you are like many out there that have been working with the current AdWords interface and...

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In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score.

In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers:

  • Quality Score will now be more accurate because it will be calculated at the time of each search query
  • Keywords will no longer be marked ‘inactive for search’
  • ‘First page bid’ will replace ‘minimum bid’ in your account
  • What does each of these changes mean to your PPC campaign?

    Google has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns.  This is a good move for Google, considering Yahoo had recently ceased the Overture keyword suggestion tool. For more info on...

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    Google has been beta testing Google TV Ads since last June and has now officially opened up to all U.S. AdWords advertisers. To celebrate and promote the launch, Google has said that for a limited time they will cover the cost of creating the Ads up to the sum of $2000. This seems like a pittance, however by way of the Google Ad Creation Marketplace...

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    Google recently released a new tool (as discussed in a previous post) that lets users search for content within a single site by showing a search box in the results for bigger sites. An example can be seen by typing in Amazon into Google. The problems that are emerging are that competitors are now starting to target ads to the search results specifically for that one...

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