In a previous post last year, I wrote about the Google Ad Preview Tool and how it is a great tool to check up on your live ads without negatively affecting your PPC data. For a quick AdWords terminology refresh: Ad Preview Tool allows an advertiser to view live AdWords PPC campaign ads without affecting the data of impressions, clicks, Click Through Rate (CTR) and Quality Score (QS). Ad Diagnosis Tool allows an advertiser...
Read MoreGoogle Maps is now an even better place with the release of an advanced widget to help users better explore the different layers of the Maps interface, such as photos, traffic information and satellite view. [caption id="attachment_3007" align="alignnone" width="300" caption="The widget on Google Maps"][/caption] Above, you can see a new widget on the upper right corner that allows you to select from maps, earth or satellite view. The widget icon...
Read MoreGoogle has launched a new advanced search tool that evaluates the reading level of websites. Google simply annotates the result in three different reading levels: basic, intermediate, and advanced. [caption id="attachment_2852" align="alignnone" width="300" caption="Reading levels on Google"][/caption] Try it out! Click on the “advanced search” on the Google search page and type in your keyword search. The ‘reading level’ option is located under ‘Need more tools?’ and...
Read MoreThe Ad Preview Tool from Google allows advertisers to view their Adwords PPC campaign ads, without affecting the Click Through Rate (CTR) and Quality Score (QS). Many advertisers who are new to running a PPC Campaign do not realise that searching constantly on Google to see if and when their ads are appearing has a negative impact on the CTR and Quality Score. Why? Every time a PPC ad is...
Read MoreGoogle has released a beta version of a new feature within AdWords. Call Metrics is designed with the aim of allowing those advertisers running PPC with Google to track and measure the number of calls generated by their AdWords campaigns. Trying to determine the true number of enquiries or conversions from a PPC campaign is always a challenge. Traditionally, advertisers need to ask very specific and...
Read MoreYou can now explore places for your next holiday, or re-visit your childhood home more realistically with the new Google Earth. Google Earth 6 has become more realistic, with an integrated street view experience and 3D trees. You can now fly from outer space, into cities and streets, and even land on your own roof top. Google Earth has never been more exciting! Another update is the ability...
Read MoreGoogle has a myriad of useful tools and services to help us research, measure, track and analyse various aspects for our SEO and PPC campaigns. Google Insights for Search is a great resource to find out what search terms people are searching for, where they are searching from, and when they entered a particular search query. It is great to gauge future trends for specific search terms. Insights...
Read MorePeople often wonder, "Why doesn't my site rank for keyword x". Well, the answer often lies within Google's own Webmaster Tools. Here we'll show how you can use Webmaster Tools to identify keyword related ranking problems. Here we take a look at a site that ranks quite well for some specific terms but not others. Using Webmaster Tools we'll identify why Google views certain keywords like "wedding...
Read MoreGoogle Search is constantly evolving and one of the new features you may have noticed is called "Instant Previews". The whole idea behind this concept is to provide users with an instant snapshot of what the whole website looks like. All you have to do is hover over the magnifying glass icon next to the title of the search result and a preview pops up. According...
Read MoreFor a long time advertisers have struggled with the great amount, but potentially low quality traffic associated with ‘Broad Match’ keywords. With the introduction of the ‘Broad Match Modifier’ (BMM) the days of puzzling over a search query report trying to work out the tenuous link between a search that triggered your ad and your keywords could be a thing of the past. The BMM...
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