Social media and iPhone apps have arrived on the Australian and New Zealand slopes this winter, providing the skiing and boarding enthusiast options to track the ‘air time’ from a jump, or the newbie skier or boarder to track their way around the mountain if lost on a run. Snow resorts such as Perisher, Falls Creek and Mount Bulla have launched mini sites, iPhone apps, e-news subscriptions...
Read MoreGoogle Adwords has always provided a wealth of information to advertisers, however until now advertisers have been unable to directly compare their performance against that of their competitors. Now all this is changing with Google introducing the 'analyse competition' feature . This feature looks at your Adwords account activity over a period of 14 days. By matching keywords, landing page text and ad text against Google...
Read MoreGoogle has released a new type of Ad extension in the form of a contact form. This feature is still fairly new and is only available to certain advertisers in the US to try. Basically, with this extension activated your PPC ad will have a plus sign next to a call to action. After the user clicks on the plus sign, a drop down of your...
Read MoreBack in late November I blogged about the direction of online search and where would it go from here, and as a testament to how rapidly things change in the online world we already have an answer from Google about where they want to take things. Google Goggles is a new search service offered on mobile phones running Google's phone operating system, Android. Google Goggles allows...
Read MoreeBay has announced that it will be publishing editorial content, news on trends and a tag cloud of most popular searches currently. This is based on their sizable data set from its 88 million active users who search, buy and sell on eBay. Although this isn't raw statistics, it still provides some useful insights. The data can be as broad as a correlation between events...
Read MoreGoogle's contextual advertising platform, AdSense, is introducing a new feature - "Category Filtering". This feature allows users to block any advertisements that are unrelated to what they are searching. This is done by blocking any ads that fall under a particular category such as religion or politics. Let's take a closer look at this feature: This feature is currently in beta mode and is being tested by...
Read MoreIn the non-stop hustle of modern life, people are always looking for ways to multitask. Hop onto any train in Sydney (assuming it arrives) and you’ll see a gaggle of people reading, either on internet devices or old fashioned printouts, catching up on the latest news. This works well if you are sitting on public transport, but what about if you are driving/bike riding/walking? Zamzar...
Read MoreThis does sound odd at first, but through Google, flu trends in America are now trackable. How is this done? It has been found that a new common symptom of the flu includes Americans entering phrases like "flu symptoms" into Google and other search engines before seeing a doctor. That simple act, multiplied across millions of keyboards in homes around the country, has given rise to...
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