copywriting Tag

With the sheer amount of information that bombards their eyes,  the average web surfer has become expert at scanning and triaging out what they should and should not read. As a result, often a first impression is the ONLY impression. See why it's important to write a good headline? Great. If your website headline says "Welcome to FluffyDice.com.au!", you're doing everything wrong. That's OK - it's extremely simple...

One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel I am making them do it for my own evil...

OK, so you've written up that great piece of web copy, it's burning a hole in your screen and you got a heavy finger that's gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, my blog series has told you that you need that...

This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for more details! Today, I will go a little deeper into writing...

One of the critically overlooked factors when it comes to web design is the CONTENT of your site. Your SEO consultancy will hammer you over the head with requests for content, but it can be hard to see how it will help anything but your rankings. I'm here to tell you that this is NOT SO. Given, it's not a "visual" thing, but the content on...