copywriting Tag

Your beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed  to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you're not. You're stumped. The site is pretty, it's got a great fold and the colours are...

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Efficient copywriting for the web writes and follows its own rules: as with most things, “less is more”. But the question is, more of what? With the myriad of web sites and search engine results available to consumers online, web content emerges as having three specific goals that breed results we want “more of”. That is, getting visitors to the site, keeping them there, and...

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For all those in the know - and especially those who aren't, there is one strong commandment that you should live your online life by. What is this you ask? CONTENT IS KING! Content must be part of any Search Engine Optimisation (SEO) strategy - and there must be sufficient, unique text on each page of your website. There should also be a strategy in place so...

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An issue that many e-commerce site owners run into is a low sales conversion rate. People are wary of parting with their money even when they can see you face to face. The psychological reluctance to buy can often be exacerbated by the more impersonal medium of the Internet. At E-Web we see a lot of e-commerce sites, both of our clients and their competitors. There...

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Having content on your site is one thing and I am sure we all know how important it is to have a large amount of unique, quality content on our sites to help both users and the sites SEO, but structuring that content correctly and segmenting it to avoid impeeding your own result is a hole other subject that is often overlooked. The first thing that...

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