Facebook is rumoured to be partnering up with Spotify, a music streaming service, to enable users to listen to music concurrently with their friends. When accessed, Spotify installs an application to the desktop of the user, allowing access to a library of millions of songs. In line with some of their previous projects, Facebook is definitely moving to unify various sources of media into its products and services. If successful,...
Read MoreFacebook hired a PR agency to intentionally spread bad press about Google through the use of blogs, it has been reported on The Daily Beast. Apparently there were two reasons behind the controversial move: Facebook believed that Google's social networking activities were raising privacy concerns; Facebook were getting vexed with Google trying to use their data for Google's own social media experiments and products Read more of the story here...
Read MoreFacebook: 500 million active users worldwide 50% returning as daily users Over 10 million users in Australia When you look at these stats, it’s no wonder that Facebook has become such a hotspot for advertising. Facebook has released an official guide to advertising on its site. As a Campaign Manager driving a wide variety of search engine marketing campaigns, I see the importance of advertising on Facebook and have added...
Read MoreWhat is the most popular search engine? What is the best Thai restaurant in the Lower North Shore? What is Facebook Questions? Are these the types of questions you would normally type into the Google search engine? You would probably say yes. Let me ask you now - how often are you browsing around on Facebook? Finding out what others are doing in their spare time (or time they have...
Read MorePublic holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door on the internet, and certainly not on social media networking sites...
Read MoreFacebook's invention of the 'Like' button has been very popular. Everyone likes to tell people what they like, and recommend things to their friends. If you've ever had a friend tell you about this amazing website, and then spent hours trying to find it yourself, you may appreciate Google's latest effort at social media. The search engine giant has this week announced their '+1' , (pronouced as 'plus one') button, Google's version...
Read MoreFacebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major benefit of Credits to Facebook is that it gathers data in...
Read MoreLike all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that 98% of consumers use an online search engine when they are...
Read MoreThe latest news release from City A.M has rumours that HTC, the world's premier developer of Google's Android OS phones, is going to be showcasing not one, but two Facebook branded phones. The phones will operate on a tweaked version of the Android OS, and will most likely contain the functionality to incorporate Facebook messages, chat, and the ability to call your friends. With this knowledge,...
Read MoreIf you're into the whole social media thing then I'm sure you will know that Facebook marketing is a key medium. With over 500 million users, it is definitely something you can leverage off and maximise upon if done correctly. Below are some tips that were put together by Altimeter Group, gathered from 34 sources. 1. Set Community Expectations Firstly, brands must clearly convey expectations so that...
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