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Since Google Inc. bought out the free video-sharing site YouTube in 2006, the company behind the world’s most popular search engine has been trying to break even on its US $1.65 billion investment. This was always going to be a long-term strategy, as Google’s amazingly lucrative business model is based around offering free and valuable services. Gmail, the online atlas Places, and most recently the social...

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For a little over a year, Google has been testing out a new service for users known as ‘Google Voice’. The preliminary success of the service has lead to it recently being released to the public. With the complexity of modern day phone and mobile communications, many people have various numbers such as work, home and mobile. This can cause headaches when trying to contact someone, as you...

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As more businesses become aware of the potential of advertising online, the more mainstream it could potentially become. According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014, Internet as an advertising medium is set to become the second largest in the U.S. behind television. As a result of the global recession: The online ad business, excluding mobile ads, is set to expand to $34.4...

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Adobe Flash looks great on websites and provides hours of entertainment in the form of online games. It is also is unsearchable on Google and unusable on your iPhone. This can be frustrating when you don’t want to download apps, but want to play “free” games online. It can also be annoying when you are building a website that would best display in Flash. But as all...

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Google has just released news that Google Caffeine will be rolling out to their worldwide data centres tonight. Unlike the hundreds of other updates that Google makes every year, this single change has been described as “huge”. Early reports indicate that this new addition to the world’s most famous search algorithm will provide search results that are 70% fresher than what is currently in place. Google...

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The competition for social media supremacy online is heating up between Google and Facebook, as both are realising the potential long term revenue stream of that market. The Basics Google created Google Friend Connect to allow people to become a member of a network. But the benefits of using this service were not as clear cut. Then came Google Buzz, which again was integrated with Gmail but...

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Google is one of the dominant forces online, dwarfing all other search engines.  Even with the creation of Bing, Google remains supreme, and it would take much more than a single entity to topple the giant.  But is Google’s market share slipping? According to ComScore, Google’s US search percentage slipped from 65.1 in March to 64.4 in April, while Yahoo’s share rose to 17.7% up 0.8%...

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Google TV - this should be an interesting turn for the search giant. Many have attempted this platform, and many have failed.  But none so far have been as forward-thinking and as user friendly as Google.  So, what do we know so far? Google TV is basically an operating system that is plugged into or built into a normal TV.  You can then search the internet...

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Google released a major update to its homepage earlier this month, introducing an array of features aimed at enhancing search efficiency while maintaining the simplicity and usability that its vast global user base associates with the Google experience. Now when someone enters a query on Google, the left-hand side of the results page contains a panel of links such as News, Maps, Books, Images and Blogs...

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Watch out Amazon and Apple, Google has announced they will be launching an online e-bookstore in June/July, ‘Edition’, and plan to have 500,000 titles to launch. In 2006 Google started to invite publishers to the idea, however until now with the current advances in web browser technology has this plan ever been feasible. How will it work for users? Any internet connected device that has a web browser...

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