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I got a happy little surprise today when I signed into my Google Account to do some pre-August finance calculations. Google had actually changed their logo just for me! [caption id="attachment_4227" align="aligncenter" width="572" caption="It's what I've always wanted!"][/caption] While this may seem like nothing more than a simple gesture from the search engine juggernaut, to me it’s a testament to the power of their systems and the...

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When Google+ launched, there was a lot of buzz about how it might affect the Google search results, SEO and PPC. Now that Google+ has been around for a few weeks, let's have a look at how things are going. Like Facebook, the primary value of Google+ as a marketing tool is that it collects information from users. The sort of information that will assist the search engine giant in delivering results...

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Google recently moved the powerful search feature Reading Level from the Advanced Search section to the Sidebar, making it more accessible to users. So what is it, exactly? Reading Level allows you to break down the search results for a particular search query into three categories: Basic, Intermediate and Advanced. It also shows you the percentage of results that are allocated to each category.  From here, you're able to drill down further by clicking on...

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Thought that Google rules the world? Apparently not.  In China, the search engine Baidu controls around 80% of the search market. And Google? A mere 19%.  That is because Google abandoned their attempt to do serious business in China last year. Google's reasoning was that the Chinese government's extreme level of online state censorship violated their company ethics and goal to share information openly worldwide.  Now, Microsoft's search engine Bing has stepped up...

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Further to the Google+ Project, +1 metrics for websites can now be measured in Google Webmaster Tools and Google Analytics, showing traffic originating from +1 buttons. Within the +1 metrics tab in Webmaster Tools, you will be able to see: Search Impact Report Just like with search traffic, this let's you see exactly how the +1 has an effect on the website. It will display the number of...

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In the world of search, Google and Bing have just released updates to their Webmaster Tools suites. Let's look first at the latest developments from Google, whose Webmaster Tools now have specifics regarding unnatural links to pointing to a website. See an excerpt from Google's email update below: Dear site owner or webmaster of http://www.domain.com/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s...

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Google's Panda update has rocked the SEO world. Rankings have fluctuated and very few people have been unaffected by the changes in Google's search algorithm. The big question on everyone's mind: what can I do to get on the wave and surf it to success? The answer may surprise you. Make your site experience more enjoyable. Google has always been big on the user experience. They have...

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Since the majority of us go on Google everyday, I guess we all realised the look of the homepage has changed recently.  The navigation bar has become a dark grey, standing out from the page.  All the links are either at the bottom or top of the page to give it a cleaner look. [caption id="attachment_3920" align="alignnone" width="300" caption="Google 2011"][/caption] Why has it been changed? Google is wanting to improve the...

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Google have been quite busy in the past few days with the launch of two major projects: Google+ What Do You Love? Google+ Google+ is a conglomerate of different aspects of everyday life that you can view and interact with on the internet. The tag line from Google themselves is real life sharing, rethought for the web. The project itself is not perfect by all means and it has been...

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Welcome back to my live coverage of the developments within the Google Analytics world as each week we are seeing the release of many new and value-adding features to the already-pretty-cool popular web analytics tool. This week I will outline the improvements made to Mobile Reporting, one of the latest developments in the new version of Google Analytics (which is now off beta and available to...

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