google Tag

Recently we posted about "Google getting tough on SPAM" with algorithm changes aimed at improved detection and penalising of websites with scraped or copied content - or simply little or no original quality content. In the last couple of days Google has officially announced on their blog the roll out of an algorithm change that, in their words, "noticeably impacts 11.8% of [our] queries". From the...

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Did you know that every search query you enter is tracked in Google's databases? You have probably heard of Google Insights before, it is a useful tool for analysing and predicting trends in all sorts of industries.  Wonder what else Google uses those statistics for? Google tracks our searches for disease information and maps them to find trends. For example, if you type in a search for "flu", or...

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Meet the latest advertising initiative from the world's largest search engine: Google Boost. Available in the US since late last year, Google Boost is now rolling out in Australia. The new feature dynamically integrates Google AdWords (Pay Per Click Advertising) ads with Google Maps, adding paid to organic within Location Based Search. As seen in the above picture, and possibly also in various Google searches recently, a...

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Recently, Bing has been accused of copying Google's search results. Google identified the alleged copying by creating some 'synthetic queries' that resulted in completely unrelated web pages. Soon after, these faked results also started appearing in Bing. For example, Google created a synthetic query for the nonsensical word 'hiybbprqag'. The only result for this search query was a web page about seating details in a theater.  After a while, the same results...

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Google has once again launched a new algorithm. This update is intended to better detect and reduce spam in Google's search results, and also lower the rankings of scraper websites and websites with little original content. It has also been changed due to the emergence of new forms of webspam, as well as traditional webspam consisting of pages that have a lot of keywords and phrases without context or meaning that 'cheat' their...

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Google Maps is now an even better place with the release of an advanced widget to help users better explore the different layers of the Maps interface, such as photos, traffic information and satellite view. [caption id="attachment_3007" align="alignnone" width="300" caption="The widget on Google Maps"][/caption] Above, you can see a new widget on the upper right corner that allows you to select from maps, earth or satellite view. The widget icon...

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Remember Google Places with Hotpot? It was recently released in Google Maps for Android, but now there is a Google Places iPhone App! Google Places with Hotpot helps you find places that you love while you're out and about. Not only does it help you find places nearby, it gives you the best places to suit your tastes according to your previous searches. On the iPhone app (similar to...

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One of the key components of Google Places is the ability to add reviews to business listings. It allows people who have had dealings with the business in the past to add their two cents worth, negative or positive, in order to show new customers what kind of company they will be dealing with. Naturally, this freedom concerns the business in question; the reviews they receive could...

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You don’t need to be working in the online industry to realise that recently Google has been going gangbusters on the little local arm of their corporate empire. Between the merger of the organic search results & Google Places to the planned acquisition of American daily deals giant Groupon for a whopping US$5.3 billion, Google has proven that they’re serious about their recent venture into...

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Google’s new algorithm makes a well-optimised Maps listing in Google Places second to none in the category of cost effective marketing, and an absolute necessity to location-based businesses. However, just setting up a free Place page is not enough to guarantee a spot in Google Maps. Now more than ever, with competition between businesses for Maps listings at an all-time high, Google is taking new...

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