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Recently we posted about "Google getting tough on SPAM" with algorithm changes aimed at improved detection and penalising of websites with scraped or copied content - or simply little or no original quality content. In the last couple of days Google has officially announced on their blog the roll out of an algorithm change that, in their words, "noticeably impacts 11.8% of [our] queries". From the...

Did you know that every search query you enter is tracked in Google's databases? You have probably heard of Google Insights before, it is a useful tool for analysing and predicting trends in all sorts of industries.  Wonder what else Google uses those statistics for? Google tracks our searches for disease information and maps them to find trends. For example, if you type in a search for "flu", or...

Recently, Bing has been accused of copying Google's search results. Google identified the alleged copying by creating some 'synthetic queries' that resulted in completely unrelated web pages. Soon after, these faked results also started appearing in Bing. For example, Google created a synthetic query for the nonsensical word 'hiybbprqag'. The only result for this search query was a web page about seating details in a theater.  After a while, the same results...

Google has once again launched a new algorithm. This update is intended to better detect and reduce spam in Google's search results, and also lower the rankings of scraper websites and websites with little original content. It has also been changed due to the emergence of new forms of webspam, as well as traditional webspam consisting of pages that have a lot of keywords and phrases without context or meaning that 'cheat' their...