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Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For those of you managing your PPC inhouse, I've put together a checklist...

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Even in this enlightened Information Age, too many companies try to promote their products and services through too few online channels, because they don't understand how valuable using multiple online streams can be for compounding their marketing ROI. It's a wrench to see hundreds of businesses miss out on easy pickings by being too conservative with the scope of their campaigns. Let's look at some examples of how different online...

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Content pagination exists all over the web to categorise the data on resource-heavy websites such as e-commerce stores, blogs, and article hubs. If you have a website with a lot of information, how should you handle pagination with regard to SEO? Leave what you have as it is and let search engines figure out the rest? Or should you provide some simple HTML mark-up to...

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In a previous post I gave you a general introduction on how to use Visitors Flow visualisations, a new feature in Google Analytics that lets you view your online marketing campaign data via interactive graphs and charts. Today, I'm going to go over another powerful feature: Goal Flow visualisations. If you have an e-commerce website, you're probably familiar with setting up a destination URL as a goal for checkout success. In this scenario,...

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A couple of weeks ago my colleague Annie brought you a general introduction of an upcoming feature in Google Analytics: Flow Visualisation. This week saw the new feature finally show up in our Google Analytics interface, prompting me to put together this simple tutorial about the Visitor Flow Visualisation. To start using the Visitors Flow tool, you must first go to the new version of Google Analytics. (Incidentally, I highly recommend everybody...

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One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate optimisation, or simply don't believe that the content and presentation...

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Today's handy tip of the day comes direct from Google. From their Facebook Page: Tell Google that you want images, and we’ll give you images. No, really: add the word “images” or “photos” to your query and you’ll see more images at the top of your results page. For example: This is an addition to Google's Image Search Engine, which returns images in the results based on keywords...

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Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website: What are users trying to achieve when they are searching on their mobile devices? How much time do you think they have if they are searching in this way? Thinking about the likely answers to these questions, it quickly becomes apparent that mobile users are looking for...

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I hear it time and time again: “I want to rank at the top of Google for this keyword”, and “I only want to rank for these keywords - the rest don't matter." It seems that many businesses today believe that ranking for the highest searched, most competitive keywords in their respective industries is the only way to meet their business and website goals. Sure, broad...

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The Geographic Performance Report allows you to look at your campaign's performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, Clicks, Conversions, etc. How to use the report information The Geographic Performance Report...

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