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If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google's search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have no effect on search engine rankings anymore. Meta descriptions, the snippets...

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Are you bored with the old fashioned look of Google Places search results? Do you sometimes struggle to spot the address or contact number you're looking for right away? It looks like your troubles may be over, since Google officially announced last week that we can all look forward to an updated Places layout. Generally the changes of the new layout affects on both the "Pure Listing" (3-pack or 7-pack)...

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If you have had any encounters with E-Web in the past you would have almost certainly come across our popular acronym CLAP. CLAP stands for Content, Links, domain Age and number of Pages. This has always been a memorable and pointed way for us to communicate the basics of a foundational SEO strategy to our clients. In the last year, just like all the previous years, the SEO and online marketing...

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Google has just announced a nifty new feature: Non-Interaction Event Tracking, which allows you to track events without it affecting the bounce rate of the targeted page. Normally adding event tracking (such as clicking a link) affects the bounce rate of a page, which in some scenarios can potentially skew your web statistics (see below). Now, adding the new script (opt_noninteraction) tells Analytics to disregard a particular event from bounce...

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Google's latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? Google will index your website frequently for your products and/or services to maintain a fresh index using its organic web crawling technology When someone makes a search on Google matching one of your landing pages, Google will dynamically generate an ad headline...

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If you've been doing SEO for a while, you know that having duplicate content pages on your website is a no-go. So what do you do when it shows up uninvited? And how did it get on your website in the first place? Unexpected duplicate pages are actually fairly common in E-Commerce websites, as the same product may appear in different pages (and hence URL addresses) due to categorisation....

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Many clients have asked me: What is the difference between a 301 redirect and a 302 redirect? When should I use a 301? And, when should I use a 302? In the spirit of doing more with less, instead of answering the questions individually, here is a post that can benefit anyone who has ever wondered about these questions. What is the difference between a 301 redirect and a 302...

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Coming off Lorraine's post about Google Analytics Real-Time, we found an ideal test-case to see the new functionality in action. If you're a fan of the Undercover Boss Australia TV series then you might have seen Staging Connections, an Australian event management company and one of our clients, appear on the show on Monday night. In Google Analytics, we went to real time dashboard and viewed the...

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Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start you can not pause the exam and come back later like the Google...

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One of the most challenging aspects of SEO is keyword research, a task that needs to be done on an ongoing and regular basis. Keywords which are working to drive conversions in one season, may not in another. See below a snapshot from Google Trends (Australia). It shows the average searches made in Google for the keyword 'heaters': As you can observe here, in January 2011, the search volume is relatively...

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