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If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google's search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have no effect on search engine rankings anymore. Meta descriptions, the snippets...

If you have had any encounters with E-Web in the past you would have almost certainly come across our popular acronym CLAP. CLAP stands for Content, Links, domain Age and number of Pages. This has always been a memorable and pointed way for us to communicate the basics of a foundational SEO strategy to our clients. In the last year, just like all the previous years, the SEO and online marketing...

If you've been doing SEO for a while, you know that having duplicate content pages on your website is a no-go. So what do you do when it shows up uninvited? And how did it get on your website in the first place? Unexpected duplicate pages are actually fairly common in E-Commerce websites, as the same product may appear in different pages (and hence URL addresses) due to categorisation....

Many clients have asked me: What is the difference between a 301 redirect and a 302 redirect? When should I use a 301? And, when should I use a 302? In the spirit of doing more with less, instead of answering the questions individually, here is a post that can benefit anyone who has ever wondered about these questions. What is the difference between a 301 redirect and a 302...