how to Tag

It's 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn't, you log in to your Google Analytics. You see that you've attracted visitors to your website (thanks to your SEO firm), you've built trust, convinced the visitor with great content, used some sneaky calls to action and finally...

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Do you know which marketing campaign is generating you the most phone calls? Are you getting a return on your investments? To ensure you are making the most out of your marketing campaigns, tracking is very important. So what is an effective way of tracking your marketing campaigns?  Yesterday I was talking to my client, and asked her how many calls she had received over the last month, and...

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Blogging for business: you know how to do it, you know you should be doing it, you know it will help your online marketing campaign, and yet after the first week or two of diligently putting together blog posts, it’s suddenly been three weeks since you last updated your blog. This singular problem has many causes, and we call these the Blogging Hurdles. For some people, certain...

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You're a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You're an all-round good human being, but the online fish don't seem to be biting as much as they should. Well, if you have a product or service that people (should) want at a reasonable price, the problem could be that your site isn't...

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Direct from the Google Webmaster Central blog, it is now easier to temporarily remove a page that you no longer want indexed within Google's search results. Steps are shown here below: [caption id="attachment_3627" align="aligncenter" width="500" caption="Remove URL Step 1"][/caption] [caption id="attachment_3628" align="aligncenter" width="499" caption="Remove URL Step 2"][/caption] Previously there was a requirement by Webmasters to block the unwanted page before it could be removed from search results -...

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Google have continued to roll out amazing updated reports and aspects of their latest version of Google Analytics, now released to all users (as an optional). I have been following these developments closely and am bringing you the most recent updates about these exciting new features. The latest update from Google informs us that we now have the ability to measure page load speed time and also...

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With the sheer amount of information that bombards their eyes,  the average web surfer has become expert at scanning and triaging out what they should and should not read. As a result, often a first impression is the ONLY impression. See why it's important to write a good headline? Great. If your website headline says "Welcome to FluffyDice.com.au!", you're doing everything wrong. That's OK - it's extremely simple...

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Hello Universe, I have something to say… Before I get started, I want to come clean that I have contributed to the E-Web blog the least compared to some of our other more committed and extroverted SEM experts, so a big shout out to those that do and openly and repeatedly share their great topics, articles and insights with the incredible audience of the E-Web Marketing blog. This...

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A website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be personable. This can be communicated through quality content, and I have written a series that outlines how to use content to connect with your audience. Besides content, what can you do with the design of the site itself? Put...

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