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One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel I am making them do it for my own evil...

OK, so you've written up that great piece of web copy, it's burning a hole in your screen and you got a heavy finger that's gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, my blog series has told you that you need that...

This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for more details! Today, I will go a little deeper into writing...