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As part of the beta phase of the new and improved Google Analytics, there has been a release of some very tasty and sexy new features that I am excited to tell you about. The latest update released mid-April has unveiled 5 new reports in the brand spanking new muliti-channel funnels section which includes: 1. Overview; 2. Assisted conversions; 3. Top conversion parths; 4. Path length; 5. Time lag reports. Would...

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One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel I am making them do it for my own evil...

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Hi everyone, and welcome back once again for my Monday blog post! Today I would like to go over something I have been experimenting with recently. The strategy of increasing the relevancy of a static page through a new blog post is something I've come to believe would be beneficial for the majority of websites out there. I will go over a little scenario first. Let's say your website...

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OK, so you've written up that great piece of web copy, it's burning a hole in your screen and you got a heavy finger that's gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, my blog series has told you that you need that...

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Welcome to my Monday blog! I hope you all had a great last week and are looking forward to the one ahead. A question that I have seen a lot around internet SEO forums: does HTML validation need to be tip top in order to impress Google and rank highly? If you aren’t sure what HTML validation is, go here. Basically, this tool will run through your website...

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This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for more details! Today, I will go a little deeper into writing...

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Last week I spoke about 4 technological advances that you should consider when you mobilise your business - all held in the palm of your hands. They were: 1) GPS 2) NFC 3) Bluetooth 4) Digital Camera I want to focus on the very last one, the humble digital camera, and show you how it can be used effectively with a QR code. A brief history on the QR...

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Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google's own Matt Cutts. I hope you find it valuable as well - check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on in 2011. Cutts responded with 4 points, 3 of which I...

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Welcome back to my Monday blog post! Wooo!! For those of you who don't know, my blog post topics are all based around SEO, both on page and off page. There isn't one be all end all factor that will increase a website's rankings, so I encourage you to look through this and my previous posts for advice. Please add a comment if you have any questions and I will do my best...

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