landing page optimisation Tag

So by now, you know what an A/B test is and how to set one up. The next step is to actually run the beast to get some good, meaningful results. The biggest issue will be obtaining results that are statistically significant. Running the test the right way will ensure you get good info and avoid any common pitfalls. [caption id="" align="alignnone" width="610"] Source: https://blog.loginradius.com/2015/05/ab-testing/[/caption] What Should...

In last week's post, I talked about what A/B tests are. This week, I am taking it one step further and breaking down the steps required to design and set up an A/B test. 1. Pick a tool There are a number of tools available to help you with A/B testing: Google Website Optimizer Visual Website Optimizer Optimizely I have used and can recommend Visual Website Optimizer - it's got some...

You should only have two problems in your life as a website owner- driving visitors to your site and making them buy/enquire more. I've covered a lot of research in my previous posts on conversion rate optimisation about different elements that can be tweaked to improve your conversion rate. Applying these changes to your website as "best practice" is a little like driving blind -...

Last week I weighed up on the debate of how long a page should be. The next step from that post is to look at how to make those pages salient enough for visitors to actually scroll down below the fold and read on until they are convinced to buy, register or place an enquiry with you. The first thing to do is to make sure your pages...

Are you a business owner that relies on online e-commerce sales? Do you spend lots of money in the hope of driving large amounts of traffic to your website in the hope that a percentage of them will convert into a sale? Many website owners in Australia are oblivious to the fact that shoppers find their websites hard to navigate through. Their websites actually make it...