Conversion Rate Optimisation - you change the colour of a button, reword a phrase and jiggle around a few elements on your website. That can't possibly work, can it? It must be a load of bollocks, those changes are so simple, small and downright BASIC that they can't possibly make a difference on your bottom line. Right? RIGHT?!?!! Err, no. You see, I too was once a...
Read MoreA website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be personable. This can be communicated through quality content, and I have written a series that outlines how to use content to connect with your audience. Besides content, what can you do with the design of the site itself? Put...
Read MoreLike all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that 98% of consumers use an online search engine when they are...
Read MoreWriting quality sales copy on your product page could be the difference between a page visitor adding your product to their cart or ...
Read MoreContinuing on from last week's article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the visitors coming through the pages are looking for a wide...
Read MoreYour beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you're not. You're stumped. The site is pretty, it's got a great fold and the colours are...
Read MoreThe performance of a website's landing pages is highly important, regardless of industry. Whether yours is a retail site, a services site or a purely informational site, the ability of your landing pages to engage users is crucial to its overall success. Let’s get on the same page (excuse the pun) with the terms: Landing Page: a page in a website where visitors arrive from a variety of sources (search engines, PPC,...
Read MoreThink back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in - the friendly electronics salesperson would be very different from the basrista at the funky...
Read MoreYou know the old saying, first impressions count? It's one of those sayings that was doomed to die and wither into a cliche - until the internet came along. Now, more than any time since people realized how bad the mullet looks, first impressions count. The first impression your website makes can define how well your business does online. In the course of an average day...
Read More‘Conversion, conversion, conversion’ is to online marketing what ‘location, location, location’ is to property investment. It is an element of a campaign that can never be ignored and always be improved upon. To have an effective conversion rate optimisation strategy, logically, you need to start with the basics that are tried and tested. Focus initially on getting your foundation right with what is known to work, then...
Read More
