landing page optimisation Tag

An issue that many e-commerce site owners run into is a low sales conversion rate. People are wary of parting with their money even when they can see you face to face. The psychological reluctance to buy can often be exacerbated by the more impersonal medium of the Internet. At E-Web we see a lot of e-commerce sites, both of our clients and their competitors. There...

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What does it feel like to pass your credit card details over to an automated online shop? Or better still, how does it feel  to pass over your financial details to a total stranger whom you haven't even spoken to? In an ever changing and often times unpredictable internet environment, shoppers are now looking for more secure sites to take their business to. According to McAfee's results from...

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Landing page optimisation is rapidly becoming the most powerful method that smart internet marketers use to build a lasting competitive advantage. Well optimised landing pages can help transform your business instantly and increase the success and conversion rate of your online marketing campaigns. Tim Ash, the author of Landing Page Optimisation, teaches that you should not give a guess as to what your visitors want but...

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What is a landing page? A landing page is any page on a website where traffic is sent to specifically to encourage a certain action or prompt a specific result. The goal, copy and design of a landing page is to get your potential customers, clients, business partners or patients to take your desired action. Below are a few example of various ways landing pages can be...

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When it comes to determining how effective specific landing pages on your website are, it's important to remember that conversion success can be dramatically increased when needless alternatives and disruptions are removed from the equation. What does this mean? If a visitor lands on one of the pages of your site and is bombarded with too many alternatives and options the likelihood that they will actually...

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