landing page optimisation Tag

Often I see clients who are caught up in the rankings and traffic trap where they can't see the forest for the trees, the trees being rankings/traffic and the forest being the website objectives. We can get caught up looking at traffic statistics and fussing over individual keyword rankings that we can forget about putting effort into want we want website users to do. A...

What does it feel like to pass your credit card details over to an automated online shop? Or better still, how does it feel  to pass over your financial details to a total stranger whom you haven't even spoken to? In an ever changing and often times unpredictable internet environment, shoppers are now looking for more secure sites to take their business to. According to McAfee's results from...

Landing page optimisation is rapidly becoming the most powerful method that smart internet marketers use to build a lasting competitive advantage. Well optimised landing pages can help transform your business instantly and increase the success and conversion rate of your online marketing campaigns. Tim Ash, the author of Landing Page Optimisation, teaches that you should not give a guess as to what your visitors want but...

When it comes to determining how effective specific landing pages on your website are, it's important to remember that conversion success can be dramatically increased when needless alternatives and disruptions are removed from the equation. What does this mean? If a visitor lands on one of the pages of your site and is bombarded with too many alternatives and options the likelihood that they will actually...