microsoft Tag

All over the tech world last night news spread that Microsoft has purchased Skype for approximately 8.5 billion US Dollars. The purchase came over and above other suspicions that Skype was also in talks with Facebook and Google. Microsoft Inc. announced that it will be paying approximately $8.5 billion to amalgamate Skype Technologies SA into their business model. The move was justified as to prevent other companies...

Imagine a world where you can open your favourite websites straight from your taskbar. Internet Explorer 9, the soon-to-be released incarnation of Microsoft’s web browser, is making that world a (virtual) reality. If you use the Windows 7 OS, you will already be familiar with Pinned Programs – applications that are stuck to and accessible from the Windows 7 taskbar. Enter Pinned Sites, which will enable...

A little while ago we reported that Microsoft was thinking outside the box, and looking at using the Family Guy show and creators to promote their new Windows 7 in a different way. This lasted all of less than 2 weeks, with Microsoft announcing that they are pulling out of the partnership. After making the decision to align with the edgy show, what would cause the...

In previous blog posts we have looked at how advertising may have to change in the wake of viewer’s watching habits changing. To help launch the new Windows 7, Microsoft have enlisted Seth MacFarlane and the Family Guy crew to create a specific show which will have product placement instead of ads. Microsoft has been mocked for some of their initial Windows 7 ads (which featured...