As opposed to some other search engines, Microsoft (and their baby, Bing) is not just trying to copy Google, and hope to one day catch up through some miraculous event (voodoo magic perhaps?), but is actually attempting innovation to beat Google. We have looked at some startups that have challenged Google in the past, however this isn’t some backyard brain trust attempting to beat Google,...
Read MoreMicrosoft have been in talks for a little while now with the purpose of offloading digital ad agency Razorfish as reported by the Wall Street Journal. The real aim of this process though is to secure a lucrative ad deal that would mean that people that anyone that runs campaigns with Razorfish would allocate a percentage of the budget to the Microsoft platform - gaming, search,...
Read MoreMicrosoft is eager to get folks in the US to download the latest Internet Explorer 8 and are working hard at promoting awareness of the new browser. The software developers have proclaimed that for every download of windows Internet Explorer 8 of their 'Better' campaign website they will donate 8 meals to feeding struggling Americans and their families. Microsoft shows corporate social responsibility by actively...
Read MoreAfter an 11 percent drop in second-quater profits and a 12% drop in share prices, Microsoft has announced that it will slash 5000 jobs as a cost cutting measure. They have also declined to issue forecasts for profit for the rest of the year. "We're certainly in the midst of a once-in-a-lifetime set of economic conditions," Chief Executive Steve Ballmer said during a conference call. With...
Read MoreHave you ever found it frustrating to write a Microsoft Office document, email it to co-workers, wait for them to make edits, make sure your edits aren't discarded, then edit again, wait for everyone to re-read and then re-email the latest copy around? I'm running out of breath, this all sounds a little confusing? With Microsoft's new web-based Office application, we won't be running out of...
Read MoreApple has come out with a couple of clever retorts in response to the now abandoned Bill Gates / Jerry Seinfeld series of ads run by Microsoft, previously posted about here and here. The first one takes a hit at Microsoft for throwing money at advertising instead of fixing Vista's problems; The second pokes fun at Microsoft not mentioning any of their product names in the adverts...
Read MoreMicrosoft has released an experiment where users are given the option to move around organic search results, as well as share them with friends and add comments to listings. You will have to register using Windows Live ID to take advantage of U Rank, from which you'll be able to move, copy, add a note and delete results. Below is an image of the options. With the ability...
Read MoreFacebook announced on their blog yesterday that they have now integrated searches on Live.com into the Facebook search box for all US residents. This is a further extension of thepartnership Facebook has with Microsoft that dates back to 2006 when Microsoft first started displaying their ads on the social networking site. We're always working on innovative ways to make your experience on Facebook more useful. Toward...
Read MoreValleywag reports that Microsoft is going to drop Seinfeld from any future ads - calling it part of "phase two" of the advertising campaign. The spin is that it was always planned that Seinfeld would be dropped, however many sources are claiming it's simply an epic fail, as the first two ads seemed to be about nothing and simply portrayed how out of touch Microsoft...
Read MoreThe second of the new Microsoft Ads about nothing, featuring Bill Gates and Jery Seinfeld is now up; This one features the guys spending time living with an average family and realising how out of touch they are with the common man. It's a bit better than the first one but still seems to be aimed at getting people talking about how pointless the ads are....
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